Le Lolo makes reusable nursing pads, nipple shields, breast warmers and accessories. We designed a paid social set as calm as the products.
- Review ads
- Problem and solution
- Product flat-lays
- Offer ads
Twelve ads, four concepts,
one calm voice for new parents.
Real reviews, plain benefits, no hard sell.
The bottleneck
Le Lolo sells to new parents. Loud ads don’t fit the brand. The set had to show real products, customer words and plain benefits, and still feel warm in a fast feed.
How we approached it
We built four concepts. Review ads quote customers, with a playful zero-star twist. “Check the fit” pairs an empathetic headline with lifestyle photos. “Better feeds” shows the range in one flat-lay. HSA/FSA speaks to US shoppers.
What we built
Twelve ads in 1:1 and 4:5, with variants for each concept. An editorial serif for headlines and reviews, a clean sans for support, and blush, sand and clay tones.
How it got solved
Each ad carries one message, and every one reads as Le Lolo.