Launch creative for a boutique hearing clinic on Meta. Twelve statics in three steps: problem, possibility, provider. One idea on every ad.
- Campaign arc
- Type-led statics
- UI metaphor
- Stories placements
Twelve launch ads that move
from problem to provider.
Name the problem. Change the picture. Then the clinic.
The bottleneck
The clinic needed launch ads for Meta. Hearing aids still carry an old image. So the set had to name the problem first, then change the picture, then introduce the clinic and its audiologist.
How we approached it
We built a three-step arc with four ads per step. Problem ads blur or fade the type, so the words feel misheard. Possibility ads use an update prompt and small modern devices. Provider ads put the audiologist first.
What we built
Twelve 4:5 feed statics on the clinic’s teal palette and Poppins type. The same creatives placed in 9:16 Stories frames with a Learn more button. One idea per ad.
How it got solved
The set reads in order: problem, possibility, provider. Each ad carries one idea, so each one can be tested on its own.