Mara is a medical aesthetics clinic in Wolfville, Nova Scotia. We built its brand identity and guidelines, and later a set of Meta test ads.
- Logo system
- Brand guidelines
- Social templates
- Meta test ads
Coastal calm,
built into a medical aesthetics brand.
Luxury and warmth, in the same first look.
The bottleneck
Mara had to feel premium without feeling cold. The brief’s keywords named both sides: sophisticated and approachable, professional and warm, ocean and nature.
How we approached it
We set the feel before drawing the mark. Rounds of logo concepts led to a round, wave-lined symbol, a gold wordmark and a circular submark. Navy, gold and cream carry the coast into every piece.
What we built
Logo masters, a brand board and guidelines for logos, colour, type, imagery and tone of voice. Social post templates. Later, Meta test statics and carousels.
How it got solved
The clinic has one system for every touchpoint, from a website header to an email signature.