We designed an event toolkit and applied it from outdoor boards to the lobby, the stage and email.
- Street boards
- Room graphics
- Stage backdrop
- Email banner
One welcome system,
from the street to the inbox.
The same system, in every room people pass through.
The bottleneck
A launch shows up in many places at once. Outdoor boards, the lobby, the stage and the inbox drift apart when each one is designed on its own.
How we approached it
We built one toolkit and applied it to the places people actually pass through, from the sidewalk to the room.
What we built
Street boards, hanging banners, a lobby welcome, a bus shelter, a stage backdrop and an email banner.
How it got solved
Every piece uses the same system, so the event reads as one brand from the street to the inbox.