Victura is a real estate investment firm. We designed its identity, then rebuilt its investor deck in that identity, slide by slide.
- Logo design
- Colour and type
- Slide-by-slide audit
- Brand template
A sharper brand.
A stronger investment story.
One identity, from the wordmark to every slide.
The bottleneck
Victura needed an identity and a deck to raise with. The previous deck had strong content on dated slides: dense text, flat type, no display font, nothing in Victura’s brand.
How we approached it
We started with the brand: a wordmark with a swept final A, light and dark versions, and a palette of midnight blue, deep sea and red orange. Then we logged eight deck problems and fixed each in that system.
What we built
A wordmark in light and dark versions, a six-colour palette, and Athelas and Lato. A deck template with a header bar, fixed margins, serif display type and large return callouts.
How it got solved
The brand and the deck now read as one firm. The client presented the deck and closed a 5-acre commercial building deal.
This deck clearly stands out, and the flow was great when we presented it.
Victura client