Experium’s clinicians advise insurers, employers and legal teams on complex medical files. We built the brand and the site they meet first.
- Brand board
- Logo system
- One-page website
- Motion loops
Complex medical files,
a brand that reads as steady.
A field built on trust needs a calm first screen.
The bottleneck
Buyers here compare assessors on credentials, turnaround and pricing. Experium had to look credible from the first screen. The brief: a site that feels like a business card.
How we approached it
We started with a reference audit and a brand board: deep navy, two clear blues, one sans-serif family and a flowing line motif. The page then answers the buyer’s questions in order.
What we built
A one-page site: services, why Experium, a four-step process and the clinician roster. Abstract wave loops in motion. A contact form that asks people to leave health details out.
How it got solved
After launch: 6x longer time on site and a much lower bounce rate. Buyers see who Experium is and how to start in one scroll.